TikTok is introducing a updated setting that permits them to lessen the amount of AI-made media appearing in their feeds. This step comes as the platform announced that it currently hosts in excess of 1 billion AI videos.
Trial and Implementation
The new functionality is undergoing trials over the next few weeks before a global release. This development comes amid a rise in AI content, spurred by recent video-generation tools.
AI Proliferation Online
It has been noted that nearly one in 10 of the quickest rising content creators on a competing service exclusively feature clips produced artificially. A considerable share of this output is considered mass-produced AI material, a label for poor-quality, bulk-generated content that is often illogical or surreal.
Our research shows that numerous viewers appreciate content created using AI tools, from AI artwork to science explainers, and we aim to give people the option to adjust the amount of that, according to their own likes,” commented a company executive.
Scale of AI Content
The service disclosed that there are now 1.3bn videos on its network tagged as made with AI. Overall, more than 100 million pieces of content are submitted to the service every day, making AI content a relatively small percentage of its complete catalog.
User Control Features
Viewers will be in a position to reduce or increase the volume of AI-generated videos they see by opening the topic control option in the app and picking “AI-generated content”. Other topics that can already be controlled under the tool cover news, clothing, aesthetics, and movement.
AI Disclosure Rules
Its policies require content makers to identify convincing AI-made content, and it forbids malicious fake videos of public figures or crisis events. Any believable AI video that is unmarked can be deleted under its user guidelines.
Furthermore, the platform will from now on attach an artificially created tag to content produced via its proprietary AI systems, or identified by an industry-wide initiative for spotting artificial media. This step is aimed to stop users from seeking to circumvent the tagging system.
Responsible AI Funding
TikTok is additionally launching a $2m awareness program for experts and institutions to develop learning resources about responsible artificial intelligence. This project will assist non-profit groups focused on training programming and robotics.
Platform Protection
The video-sharing app has defended its moderation strategy, following controversy over intentions to cut jobs for numerous review team members in the United Kingdom. The company is set to eliminate 439 jobs in its content moderation division in its British office, with labor groups and internet security professionals expressing worry that staff are being displaced by machine-led review.
A trust and safety lead explained that staff-based oversight would remain essential, but artificial intelligence can shield workers by removing the most harmful content prior to it is viewed by humans. The company stated a 76% decrease in shocking and graphic content seen by safety staff over the past year due to the use of its automated systems.
“We think that it’s essential to combine staff and AI to keep the platform safe,” she said. “We’ll have humans as involved in the system, but we further consider it’s highly necessary to reduce exposure to unsafe media as quickly as possible, which is why a significant AI assistance is proving valuable work at speed.”
